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TV industry year-end ad revenue to fall by 22.4%

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Chantilly, Va.—In a year characterized by shifting advertising budgets and a poor economy, the television industry will end 2009 with an advertising sales slide of 22.4%, to $15.6 billion for the year versus the $20.6 billion logged in 2008, according to media consulting company BIA/Kelsey.

TV ad sales will recover slowly, the company said, with 2010 revenue projected at $16.1 billion, rising to $16.4 billion by 2013, a level not seen since the mid-1990s.

While overall TV ad sales declined this year, TV revenue from online advertising grew 12% to $518 million in 2009. BIA/Kelsey projects that by 2013 sales from TV online outlets will reach $1 billion.

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