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BtoB

TV still watches ad dollars flow in

By Published on .

In a post on the Beyond Madison Avenue blog, Dwayne W. Waite Jr. took note of how television still gets a monster share of advertising dollars. In the post, titled “Money in Advertising: TV is Still Killin’ It,” Waite wrote that despite the growth of online spending, TV still pulls in about twice as many ad dollars: $60 billion compared with about $30 billion. “According to Barclays Capital, ad spending for TV this year could reach $60 billion. But advertisers should note the shift between network and cable stations; network advertising fell 7.6%, while cable rose 11.8%,” Waite wrote.
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