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TweetUp buys smartphone Twitter app Twidroid

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Pasadena, Calif.—TweetUp Inc., a Twitter search engine in business since March, has announced that it will purchase Twidroid, a Twitter app for smartphones running the Android operating system. Terms of the deal were not disclosed.

TweetUp will change the spelling of its new acquisition to Twidroyd, to avoid licensing strictures for the use of Lucasfilm’s trademarked term “droid.”

TweetUp allows tweeters to bid on keywords used in their postings, similar to general search engines’ pay-per-click programs; a tweet is given priority in Twitter search results if the tweeter bid for its specific keywords. Investors, who have pumped an estimated $3.5 million into the company, include Betaworks, First Round Capital, Index Ventures and Revolution, which is backed by former AOL CEO Steve Case.

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