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BtoB

Twitter ad sales projected to hit $139.5 million this year

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New York—Twitter's global advertising sales are projected to reach $139.5 million by the end of the year, up 210% from the $45.0 million the company logged in 2010, according to a new report from marketing consultancy eMarketer. That's below eMarketer's January projection of $150 million, and was attributed to Twitter's slowness to open international sales offices and the lack of a self-serve ad platform. By 2013, eMarketer estimated, worldwide ad revenues at Twitter will reach nearly $400 million.
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