San Francisco—Twitter has launched a developer certification program that it says will provide guidance to marketers about what social analytics tools are most effective.
Twitter's new Certified Products Program gives a seal of approval to a dozen companies that focus on analytics, engagement and data resale. Twitter said in its official blog
that the program will help “companies looking for tools to help them engage with customers, understand what people are saying about them on Twitter and learn more about their followers so they can share more valuable, timely content.”
The initial developers certified by Twitter are: Attensity, Crimson Hexagon, Dataminr, DataSift, ExactTarget, Gnip Inc., HootSuite Media, Mass Relevance, Radian6, SocialFlow, Sprinklr and Topsy Labs.