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BtoB

Twitter debuts free tweet performance dashboard

Published on .

San Francisco—Twitter Inc. unveiled a free analytics tool that measures interactions and click-throughs of tweets. The tool is accessible via the Twitter ads dashboard by clicking the analytics button. It shows in graphical form the number of times people have clicked on a tweet, as well as such metrics as mentions, follows, unfollows, retweets and replies. Results can be sorted by “best,” “good” or “all” to see rankings of a tweet's performance and can be downloaded and imported into a spreadsheet or database.
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