×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Twitter finalizes its acquisition of TweetDeck

Published on .

Most Popular
San Francisco—After more than a month of speculation, Twitter Inc. has confirmed that its plan to acquire popular third-party Twitter client TweetDeck has been finalized. No purchase price was disclosed, but CNNMoney has reported that the deal was for about $40 million. According to Twitter CEO Dick Costolo, the TweetDeck acquisition will provide the company with a platform for "power users." TweetDeck, based in London, is the most popular third-party Twitter monitoring tool, with a 13.1% market share, ranking behind only Twitter's own solutions, according to social media monitoring company Sysomos.
In this article: