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Twitter launches ‘Earlybird' ads

Published on .

San Francisco—Twitter has introduced a new option for advertisers called Earlybird, a special account that hosts timely deals and offers.

Sponsored ads with fast-breaking offers would appear in the just-launched @earlybird Twitter account. They then could be retweeted by viewers to their followers, vastly augmenting the initial impressions.

Twitter said Earlybird tweets would begin with U.S.-wide offers, but that the company will explore location-based deals in the future. It also is considering more-focused Earlybird accounts, such as ones offering deals on music or fashion, according to Twitter.

Earlybird augments Twitter's Promoted Tweets, introduced in April, which delivers sponsored tweets based on the context of a search, similar to Google's paid search results.

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