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BtoB

Twitter makes Lead Gen Cards available to advertisers

Published on .

San Francisco—Twitter announced it would make its Lead Generation Cards available to all advertisers, following a limited test that began in May. Lead Generation Cards let users share personal information, such as their name, email address and Twitter handle, with advertisers if they are interested in getting more information. With the service, advertisers can download the contact cards directly into spreadsheets and integrate the lead information into existing CRM systems.
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