×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Twitter officially launches retargeting service

Published on .

San Francisco—Twitter Inc. has officially launched its ad retargeting service based on the use of browser cookies. Twitter's Tailored Audiences service, first previewed in July, allows advertisers to show Promoted Tweets to prospects who recently visited their websites. Advertisers first have to share their browser cookie ID lists with Twitter, and Twitter in turn matches that information with user accounts to determine which users are shown a retargeted ad, Twitter said in a statement. Marketers must use Twitter-approved marketing technology vendors to use the new service. Those are Adara Media, AdRoll.com, Blue Kai, Chango Inc., DataXu Inc., Dstillery, Lotame Solutions, Quantcast Corp., ValueClick Inc. and [x+1].
Most Popular
In this article: