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BtoB

Twitter use outpaces social growth overall

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Washington, D.C.—Eighteen percent of all online U.S. adults are now using microblogging site Twitter, up from 8% in November 2010, according to a report by the Pew Research Center. According to the most recent “Pew Internet & American Life Project” report, measuring U.S. social media use as of May, Twitter's growth has outstripped U.S. social use growth overall: 72% of online U.S. adults are using social networking sites, up from 61% in November 2010. Pew's study—based on telephone interviews of 1,895 Internet users conducted in April and May—also found that males and high-income earners predominate among Twitter users, in contrast to social media users overall, where females and low-income earners are more numerous.
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