×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Twitter's expanded tweets a boon to media companies

Published on .

San Francisco—Twitter's expanded tweets feature, a partnership program with media companies that debuted Thursday and allows viewers to preview linked stories and videos, is expected to benefit companies promoting online content. The feature allows users the option of opening up a tweet to see a variety of embedded content, including replies, retweets, favorites and a preview of linked content from selected media partners, the company said on its official blog. Among Twitter's current partners are The New York Times, The Wall Street Journal and Der Spiegel. The new service is expected to extend the marketing functionality of tweets currently restricted to a maximum of 140 characters.
Most Popular
In this article: