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BtoB

Twitter seeks to acquire TweetDeck

Published on .

San Francisco—Twitter Inc. is reportedly in discussions to acquire third-party Twitter feed management tool TweetDeck. According to The Wall Street Journal, the price is $50 million.

Twitter has been striving to wean users away from third-party clients such as TweetDeck, Seesmic and TweetDroyd, and to encourage them instead to use Twitter.com and its own mobile management clients.

TweetDeck, based in London, is the most popular third-party Twitter monitoring tool, with a 13.1% market share, ranking behind only Twitter's own solutions, according to social media monitoring company Sysomos.

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