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BtoB

Twitter to sell access to its tweets via Gnip

Published on .

San Francisco—Twitter has partnered with social media aggregation company Gnip to sell portions of Twitter's "Firehose" of tweets to marketers.

Gnip will offer 50% (or "Halfhose") of all the messages posted to Twitter for $360,000 per year, enabling marketers to analyze such elements as sentiment, brand mentions or future buying intentions. A 5% slice of posts is being made available for $60,000 per year.

Also available for sale by Gnip are all tweets that mention particular Twitter users, including retweets, for potential use in following citations of corporate tweets and tweeters.

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