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U.K. government abandons b-to-b e-mail regulation plans

Published on .

London--In a move that has U.S. b-to-b direct marketers sighing with relief, a branch of the U.K. government has elected to drop a plan that would have had it regulating unsolicited commercial e-mails. Instead, it will adopt a plan that allows for industry self-regulation. The Department of Trade and Industry's original plan would have required b-to-b direct marketers to get permission before sending any e-mail. U.S. b-to-b direct marketers are stepping up their international efforts, and U.K. businesses are among their most desired targets.
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