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U.K. marketers slow to increase marketing budgets

Published on .

London--Marketers in the U.K. continue to take a "wait-and-see" approach to marketing spending even as the economy worldwide has begun to show signs of improvement. The forecast 0.1% increase in spending is close to the lowest ever, and compares with 3.5% last year, according to the Chartered Institute of Marketing in its CIM Marketing Trends survey. "This spring survey seems to indicate that the economy may be starting to improve but that the respondents would like more evidence before they believe it," said Douglas McWilliams, economic advisor to CIM.
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