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U.K. study touts strength of b-to-b Web sites

Published on .

London—Business decision-makers regard b-to-b Web sites as a more useful media source for finding work-related information than print business publications, national and regional newspapers, and Web portals, according to research released Thursday by the U.K. Association of Online Publishers.

Of the 300 decision-makers interviewed by telephone in January, 39% said search engines were the most useful source for finding information related to their work.

Twenty-four percent said b-to-b Web sites are the most useful source of information, followed by print business publications (14%), national and regional newspapers (4% each), Web portals (3%) and exhibitions (3%).

More than half (54%) said they had bought a product online or off as a result of seeing advertising on a b-to-b Web site.

—Sean Callahan

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