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U.S. ad expenditures flat in Q1

Published on .

New York—Total U.S. advertising expenditures for the first quarter dropped 0.1% compared with the year-earlier period, to $30.2 billion, according to marketing information company Kantar Media. First-quarter cable TV saw a 5.2% boost in ad expenditures compared with the year-earlier period, but broadcast TV was down 3.7%. Overall, TV ad spending was flat. Among print media, local magazine ad spending fell 5.7%, b-to-b magazines dropped 4.1% and Sunday magazines were off by 3.7%. National newspaper ad expenditures fell 9.2%, and local papers dropped 3.3%. Spanish-language TV saw ad spending increase 13.5%, with Spanish magazine and newspaper advertising up by 12.0% and 1.4% respectively, Kantar said.
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