New York—Total U.S. advertising expenditures for the first quarter dropped 0.1% compared with the year-earlier period, to $30.2 billion, according to marketing information company Kantar Media.
First-quarter cable TV saw a 5.2% boost in ad expenditures compared with the year-earlier period, but broadcast TV was down 3.7%. Overall, TV ad spending was flat.
Among print media, local magazine ad spending fell 5.7%, b-to-b magazines dropped 4.1% and Sunday magazines were off by 3.7%. National newspaper ad expenditures fell 9.2%, and local papers dropped 3.3%.
Spanish-language TV saw ad spending increase 13.5%, with Spanish magazine and newspaper advertising up by 12.0% and 1.4% respectively, Kantar said.