TNS released the midyear forecast Tuesday at AdWatch: Outlook 2003. In January, the company forecast 3.3% growth in ad spending this year.
"The growth that started in 2002 continued," said Steven Fredericks, president-CEO of TNS. Fredericks attributed the strength in spending to trends that include a strong TV "upfront" season this year and an active political advertising environment.
Ad spending on b-to-b magazines will grow 3.6% this year, Fredericks said.
The one-day AdWatch conference was co-produced by TNS and BtoB sister publication Advertising Age.