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BtoB

U.S. ad spending forecast to rise 4.3% this year

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New York--U.S. ad spending is expected to increase 4.3% this year to $124.7 billion, according to TNS Media Intelligence/CMR.

TNS released the midyear forecast Tuesday at AdWatch: Outlook 2003. In January, the company forecast 3.3% growth in ad spending this year.

"The growth that started in 2002 continued," said Steven Fredericks, president-CEO of TNS. Fredericks attributed the strength in spending to trends that include a strong TV "upfront" season this year and an active political advertising environment.

Ad spending on b-to-b magazines will grow 3.6% this year, Fredericks said.

The one-day AdWatch conference was co-produced by TNS and BtoB sister publication Advertising Age.

--Carol Krol

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