Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


U.S. ad spending increased 4.4% in first quarter

Published on .

New York—Total U.S. advertising expenditures increased to $32.5 billion in the first quarter, a gain of 4.4% over the year-earlier period, according to Kantar Media. That figure represented the lowest growth rate in the past year, although the ad market has notched five consecutive quarters of growth. Cable TV posted the largest gain for the quarter, growing 31.9%. The growth was helped by the NCAA Men's College Basketball Tournament appearing on the Turner Broadcasting System, Kantar said. Online display advertising increased by 14.6%, and b-to-b magazine advertising increased 1.0%. Separately, eMarketer projected that global ad spending will increase to $494 billion this year, a gain of 3.9% over last year. U.S. online ad spending is expected to increase 20.2% this year, eMarketer said.
Most Popular
In this article: