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U.S. ad spending slowly increased in Q2

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New York—Total U.S. advertising expenditures in this year's second quarter increased 0.9% from a year ago, to $34.4 billion, according to marketing information company Kantar Media. Spending for the first six months of the year grew 1.9% year-over-year, to $67.1 billion. Bright spots for the quarter included TV advertising, the ad market leader, with overall growth of 4.4% on the strength of cable and Spanish-language TV. Network radio spots were up 20%, and outdoor advertising was up 2.5% over the same period last year. However, network TV spending was down 0.4%, and Internet display advertising fell by 5.4%. Magazine advertising overall was off 2.7% for the quarter, with b-to-b publications specifically seeing ad spending decline by 2.6%. National newspaper advertising fell 10.7% during the quarter.
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