The report, “U.S. Mobile Ad Revenue Forecast 2009-2014,” examines advertising including search, display ads and SMS text messaging on mobile devices.
It found that during the forecast period, U.S. mobile search ad revenue will grow from $59 million to $1.6 billion; U.S. mobile display ad revenue will increase from $206 million to $803 million; and U.S. mobile SMS ad revenue will grow from $226 million to $562 million.
Also, as previously reported by BIA/Kelsey in September, U.S. mobile local ad revenue will grow from $214 million last year to $2.03 billion in 2014.
Highlights from the forecast will be presented at BIA/Kelsey's Interactive Local Media 2010 conference in Santa Clara, Calif., Dec. 7–9.