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U.S. mobile ad revenue projected to hit $2.9 billion by 2014

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Chantilly, Va.—U.S. mobile ad revenue will grow from $491 million last year to $2.9 billion in 2014, according to a new report by research firm BIA/Kelsey.

The report, “U.S. Mobile Ad Revenue Forecast 2009-2014,” examines advertising including search, display ads and SMS text messaging on mobile devices.

It found that during the forecast period, U.S. mobile search ad revenue will grow from $59 million to $1.6 billion; U.S. mobile display ad revenue will increase from $206 million to $803 million; and U.S. mobile SMS ad revenue will grow from $226 million to $562 million.

Also, as previously reported by BIA/Kelsey in September, U.S. mobile local ad revenue will grow from $214 million last year to $2.03 billion in 2014.

Highlights from the forecast will be presented at BIA/Kelsey's Interactive Local Media 2010 conference in Santa Clara, Calif., Dec. 7–9.

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