Arlington, Va.—Total newspaper advertising revenue in the U.S. suffered its sixth straight yearly decline last year, according to data released by the Newspaper Association of America. Total newspaper ad revenue dropped 7.3%, to $23.9 billion, last year compared with 2010. In the same time frame, newspaper print advertising fell 9.2%, to $20.7 billion, while online revenue increased 6.8%, to $3.2 billion.
In the fourth quarter of last year, total newspaper ad revenue dropped 6.7%, to $6.8 billion, compared with the year-earlier period, marking the 22nd consecutive quarterly decline. Newspaper print revenue fell 8.0%, while online revenue increased 3.1%, to $905 million.