Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


U.S. newspaper ad revenue drops for sixth straight year

Published on .

Arlington, Va.—Total newspaper advertising revenue in the U.S. suffered its sixth straight yearly decline last year, according to data released by the Newspaper Association of America. Total newspaper ad revenue dropped 7.3%, to $23.9 billion, last year compared with 2010. In the same time frame, newspaper print advertising fell 9.2%, to $20.7 billion, while online revenue increased 6.8%, to $3.2 billion. In the fourth quarter of last year, total newspaper ad revenue dropped 6.7%, to $6.8 billion, compared with the year-earlier period, marking the 22nd consecutive quarterly decline. Newspaper print revenue fell 8.0%, while online revenue increased 3.1%, to $905 million.
Most Popular
In this article: