U.S. Postal Service expands direct-mail simplified addressing

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Washington, D.C.—The U.S. Postal Service hopes to encourage more small businesses to use its direct-mail services by easing rules for simplified addressing, such as using “Postal Customer” instead of a full name and exact address.

Simplified addressing currently is an accepted option on rural routes and for government mailings, but beginning this week it will be expanded to saturation flat-size mail pieces, for mailing to every address in a geographic area and for such irregular parcels as tubes and rolls delivered on city routes, according to the Postal Service.

The Postal Service said the expansion of simplified addressing can help lower costs by reducing mail preparation time and eliminating the need to purchase address lists.

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