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U.S. Trust introduces new ad campaign

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Charlotte, N.C.—U.S. Trust, a Bank of America company, announced the launch of a $25 million national ad campaign with the tagline “Wealth management for today’s wealth.” It is intended to raise awareness of the wealth management company following its acquisition by Bank of America earlier this year. The campaign was developed by Hill| Holliday, Boston, and includes TV, print and radio.
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