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BtoB

UBM acquires CenTradeX assets

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London—United Business Media announced Wednesday that it has acquired selected assets of CenTradeX Inc., a provider of market intelligence tools. The CenTradeX assets will become part of UBM Global Trade’s PIERS Global Trade Intelligence business.

UBM said the deal includes a cash payment of $544,000 and a potential earnout of $100,000 over two years.

The acquisition appears consistent with UBM’s strategy of moving into paid-content arenas and limiting its exposure to advertising-supported businesses.

“This acquisition shows our continuing commitment to investing in the development of our PIERS products. The acquisition of CenTradeX’s market-leading software assets and capabilities will help us better meet the needs of our customers and cement our position as the leading provider of international trade market intelligence,” John Day, CEO of UBM Global Trade, said in a statement.

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