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BtoB

UBM acquires Eurisko

Published on .

London--United Business Media announced it has acquired Eurisko, a market research company in Italy.

The purchase price was about $58 million, UBM said.

Eurisko and UBM's NOP World share leading positions in the automotive, financial services, healthcare and media sectors in their respective regions. Through Eurisko, NOP World plans to market its key products in Italy.

--Kate Maddox

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