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UBM acquires trade show in Asia

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London—United Business Media has acquired the Shanghai International Children-Baby-Maternity Products Expo and related businesses. The deal was made on behalf of its UBM Asia division. Financial terms were not disclosed.

The annual exhibition is aimed at international and domestic manufacturers and distributors of child and baby products for the Chinese market. This year’s show, which took place last month, drew more than 850 exhibitors. The business is expected to generate about $6.5 million in revenue this year.

UBM has said it is targeting the Asian market, particularly via trade show acquisitions.

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