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BtoB

UBM acquires trade show in Asia

Published on .

London—United Business Media announced Thursday that it has acquired the Shanghai International Children-Baby-Maternity Products Expo and related businesses. The deal was made on behalf of its UBM Asia division.

The annual exhibition is aimed at international and domestic manufacturers and distributors of child and baby products for the Chinese market. This year’s show, which took place last month, drew more than 850 exhibitors. The business is expected to generate about $6.5 million in revenue in 2010.

UBM has said that it is targeting the Asian market, particularly via trade show acquisitions.

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