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BtoB

UBM buys Hors Antenne

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London—United Business Media announced that it has acquired Hors Antenne, which will become part of UBM's PR Newswire subsidiary. Hors Antenne provides media targeting information for European French-speaking markets in Belgium, France and Switzerland.

The deal includes an initial cash payment of $8.3 million with potential performance-related bonuses of $4.2 million over the next two years. Paris-based Hors Antenne has 45 employees and generated revenue of $5.0 million in the fiscal year ending March 31.

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