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BtoB

UBM promotes Uphoff, Spellman

Published on .

Chicago—United Business Media has promoted Kate Spellman to exec VP of UBM and president of UBM Studios, the media company's virtual events division. Spellman was previously senior VP-managing director of UBM Studios. She will report to Tony Uphoff, who has added the title of chairman of UBM Studios to his responsibilities as CEO of UBM TechWeb.

According to UBM, the promotions reflect a shift in the organization to offer more marketing services around virtual events and digital, mobile and social media. “Cisco and Comdex Virtual are two recent examples of how our platform, technology and services approach is serving as marketing-as-a-service for our customers,” Spellman said in a statement. “We're also launching new innovations like hybrid events, virtual recruitment events and perpetual environments.”

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