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BtoB

UBM Studios introduces Launchpad

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Chicago—UBM Studios, United Business Media’s virtual events unit, on Monday introduced Launchpad, an interactive platform designed to help businesses launch new products.

The first Launchpad program is CRN Launchpad, which was created for UBM’s Everything Channel business to highlight new-product launches for computer resellers.

The Launchpad platform includes registration, video, social networking and chat capabilities.

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