UBM Studios introduces virtual resource centers

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Chicago—UBM Studios announced Monday the availability of Virtual Resource Centers, online locations for marketers to interact with customers and prospects. The first virtual resource center was created for UBM's EE Times Group for IBM.

A virtual resource center enables access to white papers, podcasts, product demonstrations, video and webcasts. It has a registration system that is intended to help generate leads.

“Our Virtual Resource Center is a virtual business solution where marketers can come to create low-cost, effective platforms to educate, engage and recruit customers,” Kate Spellman, senior VP-managing director of UBM Studios, said in a statement.

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