In mid-August, three months after being named CEO of UBM Tech, Paul Miller unveiled a new organizational structure for the $285 million unit of UBM that combined the previously independent TechWeb, Channel, Electronics, and the Game Development and Black Hat groups.
“We want to leverage our unique reach across the entire technology spectrum, from electronics engineering into the channels where technology products are sold and through to the IT [function] in the enterprise and IT security,” Miller said. “We also want to unlock more of the potential that comes from having both online media and events.”
While the vertical focus of the four groups has been retained, several executives have assumed new positions that “stitch together the advantages of being one company and break down walls, imaginary or real, so that people can collaborate and share more than ever before,” he said.
With broader responsibilities across the group, David Michael, formerly TechWeb CIO, and Scott Vaughan, formerly TechWeb CMO, are now CIO and CMO, respectively, of UBM Tech. In addition to leading marketing and the growing marketing-as-a-service business, Vaughan will work closely with Michael on developing technologies for analytics, business intelligence and customer relationship management for UBM Tech's marketer customers.
Five business leaders are now focused on vertical markets. Continuing in their previous posts are: Kathy Astromoff, CEO of Electronics; Simon Carless, exec VP of the Game Development and Black Hat groups, and Bob Faletra, CEO of Channel. Ed Grossman, formerly exec VP of the InformationWeek Business Technology Network, has taken on the new position of president of TechWeb Media, while Marco Pardi, formerly exec VP-TechWeb event sales, has become president of TechWeb Events.
“Another area that now spans across the entire group is human resources,” Miller said. This function is led by Harris Grayman, senior VP-people and culture for UBM Tech. “We have people embedded into the vertical markets who know how to talk to the audiences and customers,” Miller said, “but we have a bigger play here. We want to bring together best practices from all of the teams.”
To facilitate this sharing, several executives now have expanded roles.
Lenny Heymann, previously exec VP of TechWeb events, reports to both Miller and Pardi. “Lenny will head the global expansion of UBM Tech, reporting to me,” Miller said. “We chose Lenny because the events area is where we've been most successful internationally.” While Pardi will focus primarily on events produced by TechWeb, “his job extends to working with event leaders across UBM Tech to help them improve events,” he added.
Task forces have been created to facilitate sharing across the sales and content teams.
Reporting to Grossman in expanded roles are: Martha Schwartz, chief sales officer of TechWeb Media, and David Berlind, chief content officer, who is responsible for content strategy and operations, including the technologies that power content creation and distribution. Schwartz and Berlind are also heading task forces that include representatives from UBM Tech's events and its media and information groups.