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BtoB

UBM Tech rolls out branding campaign

Published on .

San Francisco—UBM Tech has launched a branding campaign aimed at technology marketers to generate awareness for the media company's recently announced community-based strategy. The campaign, created by Creative Feed, San Francisco, includes online advertising, social media and public relations, said Paul Miller, UBM Tech CEO. Display ads incorporate the tagline “Keep up with UBM Tech.” The budget was not disclosed. “Our plan is to continue this campaign throughout 2014 and broaden its focus to reach our entire tech community,” Miller said.
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