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UBM TechWeb expands marketing services business

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San Francisco—UBM TechWeb, publisher of Information Week, has expanded its marketing-as-a-service offerings provided by its marketing services unit.

UBM TechWeb Marketing Services said its MaaS offerings will include new community and social media products; interactive, on-demand digital publishing products; iPad and tablet applications; and a new suite of marketing analytics products and services.

Additionally, the UBM TechWeb Marketing Services organization will now be led by Anthony S. Adams, who has added senior VP-marketing services, product strategy and delivery to his current CTO title. Adams succeeds Scott Vaughan, who was promoted from VP-marketing services to CMO of TechWeb.

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