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BtoB

UM names Kiernan global CMO

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New York—Media agency Universal McCann, a unit of Interpublic Group of Cos. New York, has appointed Eileen Kiernan global CMO, a new role at the agency. Kiernan was previously exec VP-human experience strategy at MediaVest, New York. In her new position, she will be responsible for brand positioning, corporate communications, website development, social media and internal communications.
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