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BtoB

Unemployed direct marketers find jobs scarce

By Published on .

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Owatonna, Minn.—Half of out-of-work direct marketers have been seeking employment for nine months or longer, according to a new study by direct marketing recruiting company Bernhart Associates Executive Search.

Among those more recently unemployed, 20% said they have been actively looking for a full-time direct marketing job between one and three months, while 30% said their search has lasted from four to six months.

Senior-level direct marketers have fared a bit better than others. Those in the $100,000-to-$150,000 salary bracket have been looking for work on average between four and six months, while direct marketers in the $50,000 to $100,000 range have been seeking employment for up to nine months on average.

The online survey, conducted in September with 412 respondents, excluded those who are looking only for part-time work, the currently employed and those who are unemployed but only passively looking.

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