Unica acquires e-mail delivery company Pivotal Veracity

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Waltham, Mass.—Marketing management software company Unica Corp. has acquired Pivotal Veracity, an e-mail service provider whose technology helps improve e-mail deliverability, analysis and management.

The $17.8 million deal will add Pivotal Veracity’s capabilities to Unica’s marketing suite. Besides improving deliverability via readability tests and other means, Pivotal’s technology also helps e-mail be properly rendered in a variety of devices and browsers, and minimizes the risk of e-mail being black-listed, according to Unica.

Pivotal Veracity’s solutions also will be sold on a standalone basis.

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