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BtoB

Unica acquires Marketic

Published on .

Waltham, Mass.--Unica Corp., which provides enterprise marketing management software, announced the acquisiton of Marketic, a subsidiary of Groupe DDB in France. Terms of the deal were not disclosed. Through the acquisition, Unica will expand its presence in Europe, targeting the financial services, telecommunications and retail industries. Marketic’s clients include Crédit Lyonnais, Groupe Cofinoga and Peugeot.
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