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Unica adds texting to mobile marketing services

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Waltham, Mass.—Marketing management software company Unica Corp. has augmented its mobile marketing services with new texting services through a partnership with Mobile Messenger.

The new service adds short-code and mobile messaging capabilities from Mobile Messenger to Unica's existing mobile services, which include e-mail, website and application tracking, and the serving of personalized offers, according to Unica.

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