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Unica announces partner program

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Waltham, Mass.—Enterprise marketing management company Unica Corp. Monday announced plans for its Unica Partner program.

The program is designed to help partners more easily market, sell, implement and support Unica solutions for customers. It will provide partners with technical, sales and marketing support based on their level of sales success, technical investment, and sales and marketing investment in Unica’s solutions.

Unica’s partners include marketing service providers, system integrators, resellers and distributors, complementary technology providers and marketing agencies.

The partner program is being rolled out in phases, beginning with the launch of the marketing service provider and reseller programs on Oct. 1.

—Carol Krol

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