×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Unica announces partnering strategy

Published on .

Most Popular
Unica Corp. has started a partnering program to establish CRM-oriented alliances with other direct marketers. The Unica Alliance Program will focus on co-marketing agreements with companies in, among other fields, systems integration and marketing services.
In this article: