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Unica debuts new marketing suite focusing on interactive channels

By Published on .

Waltham, Mass.—Marketing management software company Unica Corp. has introduced the newest version of its Enterprise Marketing suite, with enhancements aimed at better engagement of customers and prospects in cross-channel dialogues.

The Unica 8 suite features a new user interface enabling navigation across each of the product's modules, with the addition of a configurable dashboard that improves the cross-channel experience, according to the company.

Other new features enhanced the suite's Web analytics, e-mail delivery, campaign planning and reporting capabilities, Unica said.

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