×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Unica extends Affinium Web analytics capabilities

Published on .

Waltham, Mass.—Unica Corp. Tuesday announced new features that extend the role-based capabilities of its Web analytics solution, Affinium NetInsight.

The updated Affinium enables users to access both sampled and full data set reporting modes. Using the sample reporting mode, users can streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators and visitor behavior, according to the company.

Other new capabilities include enhancements to dashboards, interactive visualizations for geo-reporting, and new functionality for embedding analytics in external applications or portals.

—Christopher Hosford

Most Popular
In this article: