Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Unica, FloNetwork enter alliance

Published on .

Unica Corp. and FloNetwork Inc. have formed a strategic alliance to integrate their customer relationship management and e-marketing services and sell them jointly to clients. The aim is to mesh online marketing campaigns with the various ways a company can respond to an individualized offer, including e-mail, unique Web pages, call centers and sales force calls.

Most Popular
In this article: