Unica launches new integrated marketing suite

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Waltham, Mass.—Marketing management software company Unica Corp. has released Unica Interactive Marketing OnDemand, a software-as-a-service product that combines Web analytics, e-mail marketing and Web personalization.

A single interface provides data on Web visitor behavior, which then can facilitate e-mail followup and custom Web site landing pages without IT support, according to the company.

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