BtoB

Unica partners with BeNow

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Lincoln, Mass.--Unica Corp., which is emerging as one of the top customer relationship management and marketing automation companies, said Monday that it has landed marketing technology company BeNow, Wakefield, Mass., as a client. BeNow, which conducts marketing programs on behalf of the major U.S. auto manufacturers, financial institutions and industrial distributors, plans to use Unica to manage marketing campaigns across print, broadcast, Internet and direct sales activity. The deal is significant because it demonstrates how some marketing organizations are prepping for more sophisticated b-to-b marketing, which will work across multiple channels.
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