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BtoB

Unica passes up auction of Xchange assets

Published on .

Lincoln, Mass.--Unica Corp., an enterprise marketing management provider, announced it will not participate in the auction of Xchange Inc.'s assets on Tuesday. However, the company said it has extended an offer to Xchange customers to convert to Unica's Affinium software platform. About 15% of Xchange's customers have already switched to Affinium.
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